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The Observer Effect and how it messes with investment returns

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There is a formal theory called ‘The Observer Effect‘ in science that is to do with how the presence of an observer determines the outcome of a phenomenon. This article is only loosely related, not as deep, and probably more fun. Think about a time when, on a lazy Sunday mid-morning, a distant out-of-town relative called out of the blue and said they happen to be visiting their son in your city, will be passing close to where you live, and would like to come over, today, in an hour! Please don’t go to any trouble. Or imagine, at work,

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